Pro-bono Impact: How We Helped Goodsted Redesign UX and Evolve into a SaaS Platform

Client: Goodsted

Industry: Social Impact & Collaboration

Challenge

Goodsted, a platform dedicated to fostering social and environmental impact collaborations, aimed to refine its user experience and transition into a scalable Software as a Service (SaaS) model.

The platform needed:

  • A streamlined UX/UI to enhance engagement among diverse stakeholders, including community engagement officers and volunteers.
  • A refined opportunity matching system to improve user interactions and reporting.
  • Customizable settings for better adaptability across different organizations.
  • A structured onboarding process to simplify user registration.
  • Revenue growth strategies to reach a target of £10-15K MRR.

Solution

Alteam conducted a tailored design review and consultation workshop to evaluate and refine Goodsted’s platform experience. The session focused on optimizing user journeys, structuring opportunity types, and improving customization features for different user roles.

Workshop Highlights

1. UX Review & Feedback

  • Evaluated the structure of the opportunity form, streamlining registration and onboarding.
  • Identified areas of friction in the user flow and proposed intuitive navigation improvements.
  • Recommended AI-assisted goal suggestions to enhance user engagement.

2. Platform Customization & User Roles

  • Proposed modular settings, allowing organizations to customize member types and permissions.
  • Discussed onboarding personalization based on user type (admins, volunteers, engagement officers).

3. Opportunity Posting & User Interaction

  • Reviewed different opportunity types (Volunteering, Training, Partnerships) and their display.
  • Suggested UI enhancements for better event scheduling and engagement tracking.
  • Explored participant verification mechanisms for long-term impact measurement.

Impact & Next Steps

The workshop sessions provided Goodsted with actionable insights to refine their platform’s UX, improve onboarding efficiency, and enhance engagement. Key takeaways included:

  • A clearer, more intuitive opportunity posting and onboarding experience.
  • Modular settings to support multi-stakeholder collaboration.
  • AI-driven recommendations to streamline opportunity matching.

With these insights, Goodsted is now positioned to implement the recommended design refinements, enhancing their platform’s usability and effectiveness in driving social impact.